Labor is typically one of the highest costs for businesses that employ hourly workers. Beyond wages, labor costs include benefits, taxes, insurance, and other expenses. The challenge is controlling these costs without compromising employee experience or service quality.
Labor cost management is the practice of planning, controlling, and optimizing workforce spend, including wages, scheduling, and related expenses, to align with business demand. Done well, it protects margins while maintaining service quality and employee experience, rather than relying on blunt cost-cutting.
Achieving this requires more than just trimming hours; it takes strategic planning. With the right strategy and technology business can automate processes, streamline operations, and reduce turnover, which can lower costs while boosting productivity. With the right approach, businesses can better manage time and schedules, maximize efficiency, and optimize sales, all while keeping labor costs under control.
Reducing Labor Costs: Key Takeaways
- Labor is essential for all businesses, but it can be costly. Some labor costs are fixed, but others can be planned for or eliminated.
- Consistent scheduling, budgeting labor that is enforced in schedules, reducing unplanned overtime and turnover, and motivating your employees are all ways to reduce the cost of labor without cutting workers.
- Intelligently automated workforce management (WFM) makes it easier for retailers to implement these adjustments.
What Does “Labor Cost” Entail?
Understanding labor costs and their components is crucial for any business, especially in the retail industry. Labor costs can be broadly categorized into two types: fixed labor and variable labor.
Fixed Labor
Fixed labor costs remain constant regardless of the volume of your company's goods or services. For example, salaries and wages are predetermined amounts paid to employees irrespective of their performance or output. Fixed labor costs provide stability for employers and employees but may offer little flexibility when demand fluctuates.
Variable Labor
Variable labor costs change with the level of production or service provision, including overtime pay, bonuses, commissions, and other compensation that varies based on employee performance or work hours.
Variable labor allows businesses more flexibility to scale up or down as needed, but can also lead to unpredictability in budgeting.
Components of Labor Costs
Total labor cost includes:
- Salaries and Wages: These make up the bulk portion of your company's total workforce expense; it’s what you pay your staff regularly for their time and effort at work.
- Benefits and Other Perks: Benefits such as health insurance contributions, retirement plans, etc., add significantly to overall employment expenses.
- Overtime Pay: This is an essential component, especially in industries like retail, where unplanned overtime often occurs due to unpredictable customer traffic patterns.
- Taxes Associated with Payroll: Employers are responsible for several payroll taxes, including Social Security and Medicare, which add to overall labor costs.
- Overhead: This includes indirect costs associated with employees, such as office space, utilities, equipment, etc.
- Compliance Penalties: If labor laws aren't adhered to correctly, penalties will inflate your labor costs.
How to Reduce Labor Costs: 8 Strategies
Controlling labor costs is a key path to bigger profits in retail. In our Forrester TEI Impact Report, a 1% improvement in labor optimization was shown to result in millions in savings. Transforming labor operations and controlling costs starts with accurately and precisely predicting demand for each location and customer touchpoint by creating optimal schedules.
Strategically managing your workforce can save money while preserving and boosting employee morale and customer service.
1. Labor Demand Forecasting
Strong operational execution starts with creating a long-term labor budget and an optimal labor plan. Data-driven demand forecasting lets you get highly accurate, granular forecasts. With automated labor budgeting and demand forecasting, you can increase operational efficiency and create the perfect plan, setting long-term budgets and weekly demand forecasts across all customer touchpoints.
2. Schedule Optimization
One way to manage labor costs effectively is to create consistent and predictable schedules for your employees.
- Meet Predictable Schedule Requirements: Predictable work schedules allow better work-life balance for employees, positively impacting their work performance. Accurate demand forecasts can result in more stable rosters without sacrificing business needs.
- Reduce No-Shows: No-shows can be costly in terms of lost productivity and increased workload on other staff members. Create reliable schedules that suit employee preferences to reduce the likelihood of no-shows.
- Meet Meals and Break Requirements: Consistent scheduling allows managers to plan breaks, ensuring compliance with regulations while keeping employees satisfied with their work-life balance.
- Avoid Clopening Shifts: The practice of 'clopening'—where an employee closes the store late at night only to open it early the next morning—is a compliance violation and can negatively impact worker well-being. Predictable scheduling can help you be sure to provide enough time between shifts.
3. Meet Labor Budgets
For large retail and hospitality organizations, meeting labor budgets without compromising service quality or employee satisfaction is a constant balancing act. With Legion’s Workforce Management Software, it becomes a seamless process.
- Automated Scheduling for Optimal Staffing: Reduce unnecessary labor costs with effective scheduling. Advanced machine learning algorithms help automatically create schedules that meet budgetary constraints while ensuring optimal staffing based on demand forecasts and employee skills and preferences.
- Budget Enforcement Within Schedules: Managers should be able to monitor employee hours in real time and identify potential overtime situations before they occur.
- Labor Law Compliance: Your WFM system should consider company policies and local labor laws when generating schedules, thereby minimizing compliance risks associated with shift management.
- Schedule Top Performers at Peak Times: Top-performing employees can have a measurable impact during peak hours. Workforce management software like Legion WFM can help managers identify those high performers based on past performance metrics.
- Share Employees Across Locations: If you operate in multiple locations with varying demand patterns, sharing staff across stores helps balance workloads while providing opportunities for cross-training staff in different environments.
4. Reduce Pay Overages and Overtime
Overtime is one of the easiest labor costs to lose control of. It often builds quietly through poor scheduling or a lack of awareness.
- Avoid Unintentional Overtime: Managers need clear visibility into scheduled hours before overtime occurs. Automated scheduling software makes this much easier by creating compliant schedules free of overtime. And if a manager makes an edit that introduces overtime or another compliance violation, they are automatically warned.
- Accurate Time-Tracking with Automated Tools: Manual time-tracking methods are time-consuming and prone to errors, which can result in overpayments or compliance issues. Automated time and attendance tools improve accuracy and reduce administrative work.
5. Focus on Retention to Reduce Employee Turnover and Increase Productivity
In the retail industry, reducing employee turnover and increasing productivity are critical to maintaining profitability.
- Offer Consistent and Flexible Scheduling: Consistent and flexible scheduling for your employees will help reduce labor costs significantly. Reduced overtime expenses and improved employee work-life balance lead to lower turnover rates.
- Improve Communication and Feedback: Foster a positive workplace environment where issues are addressed before they become costly, such as increased absenteeism or decreased productivity. You can use special communication tools to help facilitate feedback between the company and employees.
6. Give Employees Pay Flexibility and Access
Pay Flexibility can also play a role in labor cost management. Solutions like Legion InstantPay give employees control over when they get paid, reducing financial stress, improving retention, and driving more consistent attendance and shift coverage.
7. Motivate and Incentivize Employees
Engaged and motivated employees are the backbone of a successful retail business. Encourage engagement with communication, achievable goals, and rewards for outstanding performance.
- Setting Achievable Goals: Help employees set realistic yet challenging goals, so they have something tangible to strive for while also providing a measure of their progress. Regular updates on goal progression keep everyone on the same page and create transparency and trust.
- Incentives and Bonuses: Incentives such as bonuses, public recognition, or additional PTO can significantly boost employee morale and productivity. Give recognition for hard work and commitment to show employees that their efforts do not go unnoticed.
- Build Trust Through Transparent Performance Metrics: Give hourly employees feedback on their performance and augment their annual reviews to identify development areas and empower them. Use gamification to engage employees and increase motivation through challenges and rewards.
8. Leverage AI Forecasting
AI forecasting uses historical data, real-time signals, and external factors, such as weather, local events, and promotions, to predict demand more precisely than manual methods can. Instead of relying on guesswork or last year's averages, operators can align staffing to actual demand, hour by hour.
In practice, this means:
- Schedules that match real customer traffic, not historical assumptions
- Fewer overstaffed and understaffed shifts
- Lower overtime and unplanned labor spend
- Stronger sales conversion through better coverage
For retail, hospitality, and healthcare operators with hourly workforces, AI forecasting shifts labor management from reactive scheduling to proactive labor optimization—improving cost control without compromising service quality.
Labor Cost Benchmarks for Retail and Hospitality
Labor cost benchmarks vary significantly by business model, but industry data provides useful guardrails for where organizations typically operate.
| Industry | Business Format | Labor Cost (% of Revenue) |
|---|---|---|
| Retail | Grocery | 10–15% |
| Retail | Specialty / Apparel | 15–25% |
| Hospitality | Quick Service (QSR) | 25–30% |
| Hospitality | Full Service | 30–40% |
Another critical metric is Sales Per Labor Hour (SPLH), which measures how much revenue is generated per hour worked. According to workforce management benchmarks and industry operators, improving SPLH over time is a more reliable indicator of labor efficiency than targeting a fixed number, as it reflects both productivity and demand alignment.
How Do You Know Your Labor Costs Are Too High?
Most businesses don’t realize they have a labor problem until it shows up in margins. By then, the instinct is to cut hours. That’s understandable, but it’s usually a sign of a planning problem rather than a staffing problem.
Common warning signs include:
- Labor cost as a % of revenue is rising without a clear reason
- Frequent unplanned overtime or last-minute schedule changes
- Stores or locations are consistently overstaffed during low-demand periods
- Missed sales due to understaffing at peak times
- High turnover is driving constant rehiring and training costs
- Low or declining SPLH across locations
- Managers spending hours each week manually fixing schedules
If any of those sound familiar, the problem is likely not labor itself. It’s how labor is being planned and managed.
Lower Your Labor Costs Through Intelligent Automation
Reducing labor costs is a significant challenge for retail companies. Legion's Workforce Management Software intelligently automates critical WFM tasks and helps you optimize labor costs.
- Demand Forecasting: Legion uses machine learning algorithms to analyze historical data, local events, and weather to predict future staffing needs, ensuring the proper staff allocation and greatly reducing labor expenses.
- Labor Optimization: Create the optimal labor plan based on your demand forecast and instantly incorporate it into your automated scheduling.
- Automated Scheduling and Time Tracking: Legion’s Automated Scheduling and Time and Attendance features free up valuable time for management and HR teams.
- Employee Retention Strategies: Legion improves the employee experience by providing gig-like schedule flexibility through AI-driven automated scheduling, improving employee communication with Frontline Communications, which enables schedule and context-aware communication, providing immediate access to earned wages with Legion InstantPay, and giving employees a modern app they’ll love, all of which increase frontline engagement.
By investing in Legion WFM, you can enjoy long-term financial benefits. Improved productivity levels through optimized workforce management lead to reduced labor costs and higher employee engagement and customer satisfaction rates.
Learn more about how Legion can help your business optimize labor costs.
Labor Cost Management FAQs
- What is the labor burden rate?
The labor burden rate is the total cost of employing a worker beyond their base wage. It includes taxes, benefits, insurance, paid time off, and other overheads. For many businesses, this can add 20–40% on top of hourly wages, making it a critical factor when calculating true labor costs. - What percentage of the cost should be labor?
There’s no single ideal percentage, as it varies by industry and business model. In retail, labor typically ranges from 10–20% of revenue, while in hospitality it can reach 25–35% or more. The goal isn’t to hit a fixed number, but to ensure labor spend is aligned with demand and delivering the right level of service. - What helps reduce labor costs?
Reducing labor costs effectively isn’t about cutting staff; it’s about improving how labor is planned and deployed. Key drivers include:- More accurate demand forecasting to align staffing with real customer traffic
- Optimized scheduling to reduce overstaffing and understaffing
- Minimizing unplanned overtime and last-minute changes
- Improving employee retention to lower hiring and training costs
- Automating manual processes to free up manager time
- How do you calculate labor costs?
Labor costs are calculated by adding together all workforce-related expenses, including wages, taxes, benefits, and insurance.At a basic level:Total Labor Cost = Wages + Taxes + Benefits + Other Labor ExpensesTo understand the impact on the business, this is often expressed as a percentage of revenue:Labor Cost % = (Total Labor Cost ÷ Total Revenue) × 100
Tracking this over time helps identify trends, inefficiencies, and opportunities to optimize.
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