The Key to Business Success: Elevating Team Performance with Effective Communication

November 6, 2024

by Malysa O’Connor

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Transparent and regular employee communication is critical to the success of organizations that manage an hourly workforce. One of the top reasons employees leave their jobs is poor communication with their managers. Modern, consistent communication can boost employee engagement, build trust and transparency, and increase retention.

This means creating a culture of open communication where employees feel valued, informed, and empowered.

In this article, we’ll explore how Legion’s Workforce Management Software can help you achieve this.

Why Employee Communications Matters

Many hourly employees are often left in the dark. Accessing schedules means driving to the store or work site, and communications about closures due to weather or corporate updates are often lost or not received. For managers, callouts mean an endless stream of phone calls to fill the shift and sharing kudos or updates with all employees means posting something on a bulletin board and hoping they read it.

These situations are frustrating for employees and managers and are completely avoidable. Legion Frontline Communications dramatically improves the experience of hourly workers by providing modern, schedule-aware communications that create trust, transparency, and engagement.

Legion Frontline Communications accomplishes all this and more. Frontline Communications empowers employees with an easy-to-use mobile app with built-in Chat, Newsfeed, Announcements, Polls, and Surveys. Companies can communicate with employees about store closures, share polls and surveys, and more while controlling off-clock activities. By sharing kudos and other updates, they can build corporate culture and empower employees with direct information from headquarters.

Polling and Survey capabilities enable managers to consistently listen to employees by conducting quick pulse surveys to get immediate feedback on employee sentiment and reduce avoidable attrition. Surveys and Polls make gathering real-time feedback on employee satisfaction easy—using the same mobile app and communication tools they use daily.

Management can also measure engagement with reporting and analytics on views, clicks, likes, and comments. Legion WFM leverages intelligent automation to show messages only when employees are on the clock, ensuring compliance.

Boosts Productivity and Morale

Employee communication is about disseminating information and fostering a positive work environment. There is a direct link between good communication and employee performance.

It’s a key driver of employee engagement because when individuals feel informed and connected to their company’s mission, they tend to be more productive and engaged. It also increases inter-departmental cooperation.

Picture this common scenario—an employee is working on a specific project, such as restocking or folding clothes in a retail environment. Still, they don’t understand its significance to the business. Their motivation and effort will likely be lower compared to someone who receives regular communication about how their work contributes to overarching company goals—yes, even when that work is hourly work.

Builds trust with compliant, transparent communications

Clear and open communications help organizations thrive. Engaged and informed employees are more likely to deliver exceptional customer service, contribute creative ideas, and adapt to changes.

You can also empower hourly employees by making it easy to communicate and connect with peers and managers about everything from store closures to schedule swaps and sharing kudos.

Leveraging Technology to Amplify Communications

This new era requires us to embrace technology to bridge the communication gap. With modern employee communication software, you can improve communications and achieve widespread adoption with modern consumer-like communication tools built into the same, easy-to-use mobile app employees use daily to access their schedules—no new apps to learn or IT projects required. With targeted, real-time messaging at the role, shift status, location, district, or corporate level, you can ensure the right team members are kept informed.

The Benefits of Dedicated Platforms

Legion Frontline Communications centralizes communication channels, facilitates two-way communication, and provides tools to measure engagement. It ensures access to relevant information anywhere, anytime.

Having communication tools embedded in WFM systems allows immediate and efficient communication among team members, managers, and other stakeholders. This real-time communication is crucial for coordinating shifts, discussing work-related issues, or making quick decisions. Legion’s employee communication software is embedded in WFM so that all communications comply with company policies and permissions, are aware of employee schedules, and are easy to access.

Using Granular Targeting and Compliance

Employee communications are most effective when they’re relevant and respectful of personal time. Legion WFM software enables granular targeting based on factors like roles and locations, sending specific information to the appropriate individuals.

Schedule-aware features can also restrict messaging outside work hours to help you maintain legal compliance and avoid unnecessary overtime pay. Additionally, collaboration tools can enhance communication and teamwork among employees.

Building a Culture of Open Communication

Successful employee communication boils down to a culture of trust and transparency regardless of the channels used. This means consistently critical information, conveying appreciation for hard work, and highlighting individual contributions to create a positive working environment.

Stronger communication is key to building a strong culture and retaining employees. With Legion Frontline Communications, managers can monitor engagement by conducting quick pulse surveys to get real-time feedback from employees. Periodic polls and surveys that gather real-time feedback on employee satisfaction can also reduce avoidable attrition.

Transform Your Employee Communications Today

Employee communication is vital for driving employee engagement and building a strong corporate culture. Modern, consistent communication can boost employee engagement, build trust and transparency, and increase retention. Schedule a free demo with us today so we can show you how Legion Frontline Communications can transform your enterprise, too.