Inside Helzberg’s AI Transformation with Legion Workforce Management | Customer Story

Helzberg, a Berkshire Hathaway-owned jewelry retailer with over a century of experience, is focused on becoming a digital-first company putting people first—customers and associates alike. With Legion, they’ve built a smarter, faster, and more productive workforce strategy. Watch how Helzberg’s leaders, managers, and associates use Legion to increase efficiency, reduce scheduling time, and boost store productivity.

The Impact of Intelligent Workforce Management

  •  66% less time spent on scheduling every week
  • Increase efficiency with a mobile-first experience for all team members—clock in, manage time off, swap shifts, all in one app
  • Real-time shift handling with date- and time-stamped requests for fairness and auditability
  • AI-optimized labor alignment with demand forecasts, traffic trends, and employee performance

“We want to offer best-in-class digital tools to our associates to enable them to spend less time looking at a computer screen and more time interacting with their client.”

Ryan Holm, Divisional VP of Retail Innovations & Operations
Helzberg

“It all works so well. I can introduce it to somebody and they can start using it effectively immediately.”

Catherine Casey, Store Manager
Helzberg

“Legion is a great tool, convenient and user-friendly.”

Ellie Owjifard, Manager Trainee
Helzberg
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Cathy Hotka Headshot
Cathy Hotka

CEO
Cathy Hotka & Associates

Michael Spataro Headshot
Michael Spataro

Chief Customer Officer
Legion Technologies

Ryan Holm Headshot
Ryan Holm

Dir. of Retail Innovation and Operations
Helzberg Diamonds