From Global Brands to the Best-Kept “Secret” in Workforce Technology

October 28, 2025

by Marcus Beaver

Legion Why I Joined 1200x600

Since joining Legion Technologies three months ago, there have been two recurring questions asked by my former colleagues, partners, and customers: ‘Who are Legion?’ and ‘What made you join them? ’ A third question has been ‘What does WFM stand for?’

Across Europe, Legion Technologies is an unfamiliar brand, but in North America, it’s certainly a well-known workforce management (WFM) brand—disruptive, well-funded, and powered by AI from the ground up. Legion has already been selected by innovative brands such as Deckers, Circle K, Dollar General, and SoulCycle.

Many of these retail, hospitality, and leisure sector customers are already rolling out Legion across Europe and the Nordics as part of their next phase of rollout, with more customers joining from sectors such as healthcare, manufacturing, business services, and facilities management. The common theme is an hourly workforce and all the complexity that comes with this.

When speaking with customers over the past few years who had sizeable employee counts, often across multiple sites and different geographies, the same issues kept resurfacing about the challenges they faced.

These organisations thought their payroll systems and processes were broken, but the real problems were often caused upstream within their WFM processes. Unless this complexity is addressed, payroll fixes are temporary and costly, and frustrating for both HR and employees. That insight encouraged me to explore the market for better solutions, and that’s when I discovered Legion WFM as an alternative to the usual legacy on-prem vendors.

After 25+ years working with the biggest names in HR, payroll, and cloud technology, I recognised something different—Legion wasn’t just another vendor. It’s the most disruptive force in workforce management that I’ve seen, arriving at a time when leaders in Europe, and globally, are looking to drive meaningful change in how they run their operations.

Legion’s built to solve the fundamental question: how do you improve labour productivity while simultaneously empowering employees?

  • Designed with AI at its core—not bolted on as an afterthought
  • Thousands of live customer locations across North America and expanding into EMEA
  • Consistently delivering double-digit ROI for customers
  • Over 1 million users, with 88% using it weekly
  • An impressive 4.9-star App Store rating from both managers and employees

As I’ve met more customers, the genuinely unique nature of the platform has become increasingly apparent. Legion takes forecasting and scheduling far beyond the time management and rostering capabilities of legacy vendors. In complex, labour-intensive sectors, I’ve heard firsthand the significant benefits achieved by using AI-driven workforce management to optimise labour efficiency while improving the employee experience.

UK and European organisations are at a tipping point in workforce management. As existing vendor contracts come up for renewal, many leaders are realising that legacy systems, while “safe,” are not future-fit. They may deliver “good enough,” but no more. Leaders who settle for that are holding their organisations back.

The choice is clear: remain tied to the past, or lead the shift to AI-powered workforce management, delivering meaningful improvements across operations, finance, payroll, and HR.

Legion isn’t here to be another option on the list. It’s here to reset the standard for workforce management proven at scale in North America, and already delivering the same results here in Europe.

I’d welcome the conversation if you want to see what this looks like in practice.

Want to Hear More From Legion?

Sign up to receive the latest industry research, expert-led webinars, and practical WFM resources.