How SMCP Unlocked a New Superpower with AI-Based Scheduling

About SMCP

SMCP is a global leader in ready-to-wear fashion and accessories, representing Sandro, Maje, Claudie Pierlot, and Fursac. With more than 1,600 points of sale across 41 countries, SMCP North America operates over 100 locations and employs more than 500 hourly associates in the U.S. and Canada.

“Legion WFM AI-based scheduling is a superpower because it does what a person isn’t meant to do or can’t do.”

Director of Human Resources,
SMCP North America

The Challenge

Before adopting Legion WFM, SMCP faced inefficient manual scheduling that required over seven hours of managerial time each month. Scheduling lacked visibility into peak times, employee preferences, and compliance, particularly in the New York and California regions. Communication relied on paper or email, making shift coverage and updates difficult during the COVID-19 pandemic.

The Solution

Automated Scheduling

• Automated creation of optimized, compliant schedules
• Matched employee preferences with business needs
• Reduced scheduling time by over 50%

Mobile App for Employee Engagement

• 100% adoption of the optional mobile app for real-time schedule visibility
• Employees can easily view, swap, and claim shifts
• Fewer missed or late shifts due to better visibility and control

Improved Manager Productivity

• Managers gained back four hours per month
• More time allocated to sales, training, and strategy

Compliance and Operational Resilience

• Zero compliance violations due to automated safeguards
• Enabled flexible staffing, including sharing employees across locations
• Legion data guided labor model adjustments and new support roles

The Results

Dramatically Increased Efficiency

Scheduling time dropped from 7 to 3 hours/month, allowing managers to focus on high-impact work such as growing their business, coaching their teams, and interacting with customers.

Improved Sales Performance

A 22% boost in manager-driven sales resulted from better staffing and peak period optimization

Full App Adoption and Engagement

100% of hourly employees now use the optional Legion app, gaining autonomy and transparency.

Compliance and Strategic Agility

Legion enabled SMCP to navigate complex labor laws and pandemic challenges without compromising operations.

“Legion brings employees and business leaders together by automatically matching employee preferences with the business’s needs.”

Director of Human Resources,
SMCP North America

Conclusion

Legion helped SMCP North America transform its workforce operations by automating scheduling, improving compliance, and empowering both managers and employees with real-time visibility and mobile-first tools. With managers now spending less time on administrative tasks and more time driving sales, and employees enjoying greater autonomy and transparency, SMCP is cultivating a more efficient, resilient, and engaged retail organization.

With Legion, organizations can deliver:

• Gig-like flexibility for employees through mobile-first, real-time scheduling and shift swapping
• One-click optimization that reduces manual workload and enhances compliance for managers
• Smart communication tools that unify scheduling, updates, and shift visibility in one platform

At SMCP, this approach delivers measurable results: increased productivity, stronger employee engagement, and a culture of empowerment—all driven by intelligent, AI-powered workforce management.